Advances in Corporate Branding

Bibliographic Details
Corporate Author:	SpringerLink (Online service)
Other Authors:	Balmer, John M. T. (Editor), Powell, Shaun M. (Editor), Kernstock, Joachim (Editor), Brexendorf, Tim Oliver (Editor)
Summary:	XIII, 205 p. text
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Edition:	1st ed. 2017.
Series:	Journal of Brand Management: Advanced Collections
Subjects:	Customer relations > Management. Strategic planning. Leadership. Industrial organization. Customer Relationship Management. Business Strategy and Leadership. Organization.
Online Access:	https://doi.org/10.1057/978-1-352-00008-5
Format:	Electronic Book

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