Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand? /

Dades bibliogràfiques
Autor principal:	Walden, Steven (Autor)
Autor corporatiu:	SpringerLink (Online service)
Sumari:	XIX, 260 p. 24 illus. in color. text
Idioma:	anglès
Publicat:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Edició:	1st ed. 2017.
Matèries:	Customer relations > Management. Industrial organization. Quantitative research. Strategic planning. Leadership. Technological innovations. Customer Relationship Management. Organization. Data Analysis and Big Data. Business Strategy and Leadership. Innovation and Technology Management.
Accés en línia:	https://doi.org/10.1057/978-1-349-94905-2
Format:	Electrònic Llibre

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