Japanese Global Strategy Overseas Operations and Global Marketing /
| Glavni avtor: | |
|---|---|
| Korporativna značnica: | |
| Izvleček: | XVI, 184 p. 6 illus. text |
| Jezik: | angleščina |
| Izdano: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2019.
|
| Izdaja: | 1st ed. 2019. |
| Teme: | |
| Online dostop: | https://doi.org/10.1057/978-1-137-49738-3 |
| Format: | Elektronski Knjiga |
Kazalo:
- 1. Introduction
- 2. The Process of 'Monozukuri' in Global Business Environments
- 3. Hybrid Theory and Japanese Global Management
- 4. Case Studies on Japanese MNEs: Global Strategy
- 5. Prospective Global Markets
- 6. Golden Rules in Global Corporate Strategy.