Japanese Global Strategy Overseas Operations and Global Marketing /
| Autore principale: | |
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| Ente Autore: | |
| Riassunto: | XVI, 184 p. 6 illus. text |
| Lingua: | inglese |
| Pubblicazione: |
London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2019.
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| Edizione: | 1st ed. 2019. |
| Soggetti: | |
| Accesso online: | https://doi.org/10.1057/978-1-137-49738-3 |
| Natura: | Elettronico Libro |
Sommario:
- 1. Introduction
- 2. The Process of 'Monozukuri' in Global Business Environments
- 3. Hybrid Theory and Japanese Global Management
- 4. Case Studies on Japanese MNEs: Global Strategy
- 5. Prospective Global Markets
- 6. Golden Rules in Global Corporate Strategy.