Assessment of the competence development level of personal agents in the context of relationship marketing; E3S Web of Conferences; Vol. 80 : Prospects of Fundamental Sciences Development (PFSD-2020)

Assessment of the competence development level of personal agents in the context of relationship marketing; E3S Web of Conferences; Vol. 80 : Prospects of Fundamental Sciences Development (PFSD-2020)

Detalles Bibliográficos
Parent link:E3S Web of Conferences
Vol. 80 : Prospects of Fundamental Sciences Development (PFSD-2020).— 2020.— [01018, 12 p.]
Corporate Authors: Национальный исследовательский Томский политехнический университет Школа базовой инженерной подготовки Отделение социально-гуманитарных наук, Национальный исследовательский Томский политехнический университет Школа базовой инженерной подготовки Отделение иностранных языков, Национальный исследовательский Томский политехнический университет Юргинский технологический институт
Outros autores: Kiseleva E. S. Elena Stanislavovna, Yakimenko E. V. Elena Vladimirovna, Trubchenko T. G. Tatiana Grigorievna, Loshchilova M. A. Marina Andreevna
Summary:Title screen
The paper represents novelty and features of the authors’ understanding of relationship marketing. It is scientific and practically new paradigm in science. The paper outlines the purpose of relationship marketing – to build, maintain and develop privileged relationships with the company’s stakeholders in order to obtain mutual benefits and help to society. The authors focus on definition of personal sales and personal sales’ target. The paper describes behavioral indicators characterizing demonstration of competences included in the “Influencing” cluster and proposes stages of assessment of the competence development level of personal agents. The paper reveals the authors’ questionnaire to assess the competence development level of personal agents. The authors propose three formulas for assessment of the individual competence development level.
Idioma:inglés
Publicado: 2020
Edición:Economics and Management
Subjects:
электронный ресурс
труды учёных ТПУ
relationship marketing
personal sales
competence development level
personal agents
маркетинг отношений
личные продажи
уровень развития
компетенции
личные агенты
Acceso en liña:https://doi.org/10.1051/shsconf/20208001018
Formato: Electrónico Capítulo de libro
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=664027

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