Assessment of the competence development level of personal agents in the context of relationship marketing; E3S Web of Conferences; Vol. 80 : Prospects of Fundamental Sciences Development (PFSD-2020)

Manylion Llyfryddiaeth
Parent link:E3S Web of Conferences
Vol. 80 : Prospects of Fundamental Sciences Development (PFSD-2020).— 2020.— [01018, 12 p.]
Awduron Corfforaethol: Национальный исследовательский Томский политехнический университет Школа базовой инженерной подготовки Отделение социально-гуманитарных наук, Национальный исследовательский Томский политехнический университет Школа базовой инженерной подготовки Отделение иностранных языков, Национальный исследовательский Томский политехнический университет Юргинский технологический институт
Awduron Eraill: Kiseleva E. S. Elena Stanislavovna, Yakimenko E. V. Elena Vladimirovna, Trubchenko T. G. Tatiana Grigorievna, Loshchilova M. A. Marina Andreevna
Crynodeb:Title screen
The paper represents novelty and features of the authors’ understanding of relationship marketing. It is scientific and practically new paradigm in science. The paper outlines the purpose of relationship marketing – to build, maintain and develop privileged relationships with the company’s stakeholders in order to obtain mutual benefits and help to society. The authors focus on definition of personal sales and personal sales’ target. The paper describes behavioral indicators characterizing demonstration of competences included in the “Influencing” cluster and proposes stages of assessment of the competence development level of personal agents. The paper reveals the authors’ questionnaire to assess the competence development level of personal agents. The authors propose three formulas for assessment of the individual competence development level.
Iaith:Saesneg
Cyhoeddwyd: 2020
Rhifyn:Economics and Management
Pynciau:
Mynediad Ar-lein:https://doi.org/10.1051/shsconf/20208001018
Fformat: Electronig Pennod Llyfr
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=664027

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