Assessment of the competence development level of personal agents in the context of relationship marketing

Assessment of the competence development level of personal agents in the context of relationship marketing

Bibliographic Details
Parent link:E3S Web of Conferences
Vol. 80 : Prospects of Fundamental Sciences Development (PFSD-2020).— 2020.— [01018, 12 p.]
Corporate Authors: Национальный исследовательский Томский политехнический университет Школа базовой инженерной подготовки Отделение социально-гуманитарных наук, Национальный исследовательский Томский политехнический университет Школа базовой инженерной подготовки Отделение иностранных языков, Национальный исследовательский Томский политехнический университет Юргинский технологический институт
Other Authors: Kiseleva E. S. Elena Stanislavovna, Yakimenko E. V. Elena Vladimirovna, Trubchenko T. G. Tatiana Grigorievna, Loshchilova M. A. Marina Andreevna
Summary:Title screen
The paper represents novelty and features of the authors’ understanding of relationship marketing. It is scientific and practically new paradigm in science. The paper outlines the purpose of relationship marketing – to build, maintain and develop privileged relationships with the company’s stakeholders in order to obtain mutual benefits and help to society. The authors focus on definition of personal sales and personal sales’ target. The paper describes behavioral indicators characterizing demonstration of competences included in the “Influencing” cluster and proposes stages of assessment of the competence development level of personal agents. The paper reveals the authors’ questionnaire to assess the competence development level of personal agents. The authors propose three formulas for assessment of the individual competence development level.
Published: 2020
Edition:Economics and Management
Subjects:
электронный ресурс
труды учёных ТПУ
relationship marketing
personal sales
competence development level
personal agents
маркетинг отношений
личные продажи
уровень развития
компетенции
личные агенты
Online Access:https://doi.org/10.1051/shsconf/20208001018
Format: Electronic Book Chapter
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=664027

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