Assessment of the competence development level of personal agents in the context of relationship marketing
| Parent link: | E3S Web of Conferences Vol. 80 : Prospects of Fundamental Sciences Development (PFSD-2020).— 2020.— [01018, 12 p.] |
|---|---|
| Corporate Authors: | , , |
| Other Authors: | , , , |
| Summary: | Title screen The paper represents novelty and features of the authors’ understanding of relationship marketing. It is scientific and practically new paradigm in science. The paper outlines the purpose of relationship marketing – to build, maintain and develop privileged relationships with the company’s stakeholders in order to obtain mutual benefits and help to society. The authors focus on definition of personal sales and personal sales’ target. The paper describes behavioral indicators characterizing demonstration of competences included in the “Influencing” cluster and proposes stages of assessment of the competence development level of personal agents. The paper reveals the authors’ questionnaire to assess the competence development level of personal agents. The authors propose three formulas for assessment of the individual competence development level. |
| Published: |
2020
|
| Edition: | Economics and Management |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/shsconf/20208001018 |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=664027 |
| Summary: | Title screen The paper represents novelty and features of the authors’ understanding of relationship marketing. It is scientific and practically new paradigm in science. The paper outlines the purpose of relationship marketing – to build, maintain and develop privileged relationships with the company’s stakeholders in order to obtain mutual benefits and help to society. The authors focus on definition of personal sales and personal sales’ target. The paper describes behavioral indicators characterizing demonstration of competences included in the “Influencing” cluster and proposes stages of assessment of the competence development level of personal agents. The paper reveals the authors’ questionnaire to assess the competence development level of personal agents. The authors propose three formulas for assessment of the individual competence development level. |
|---|---|
| DOI: | 10.1051/shsconf/20208001018 |