Creativity, innovation and smartness in destination branding; International Tourism Studies Association; Vol. 5, iss. 4
| Parent link: | International Tourism Studies Association Vol. 5, iss. 4.— 2019.— [P. 529-543] |
|---|---|
| Korporativní autor: | |
| Další autoři: | , , , |
| Shrnutí: | Title screen Purpose: The purpose of this paper is to examine the role of creativity and innovation as important attributes of smartness in cities/destination branding. Design/methodology/approach: A conceptual support to the notion of smart destination branding is provided by discussing the relationship between creativity, innovation and technology as determinants for the smartness concept applied to destination branding and marketing. This paper adopts a qualitative and logical-deductive approach. The cases of Milan (Italy) and Tomsk (Russia) are presented and compared as smart cities approach to branding within and outside Europe. The authors emphasise the importance of smart destination branding strategies based on people participation, creativity and innovation as drivers of smart urban development. Findings: The endogenous ability of cities/destinations to embrace creativity across stakeholders is essential to smart branding strategies relying on advanced information and communication technologies. The entwined connection between smart cities/destinations creative initiatives and innovation underpins innovative branding strategies. Research limitations/implications: The paper is conceptual and the findings cannot be generalised to other destinations, even if a couple of examples are briefly discussed. The authors intend to provide a basis for future research concerning smart destination branding. Originality/value: The technological, human and institutional dimensions of smart cities and smart tourism destinations have been increasingly addressed by scholars and practitioners. Despite the reference and attention to human factors is not new, there is still a lack of extensive focus on creativity as crucial driver of innovation in smart destination branding. This paper aims to fill such gap by focussing on the implications of urban smartness driven by creativity and innovation in destination branding and marketing. Режим доступа: по договору с организацией-держателем ресурса |
| Jazyk: | angličtina |
| Vydáno: |
2019
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| Témata: | |
| On-line přístup: | https://doi.org/10.1108/IJTC-08-2019-0116 |
| Médium: | xMaterials Elektronický zdroj Kapitola |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=661435 |
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| 200 | 1 | |a Creativity, innovation and smartness in destination branding |f L. Trinchini, N. A. Kolodiy, N. A. Goncharova, R. Baggio | |
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| 300 | |a Title screen | ||
| 330 | |a Purpose: The purpose of this paper is to examine the role of creativity and innovation as important attributes of smartness in cities/destination branding. Design/methodology/approach: A conceptual support to the notion of smart destination branding is provided by discussing the relationship between creativity, innovation and technology as determinants for the smartness concept applied to destination branding and marketing. This paper adopts a qualitative and logical-deductive approach. The cases of Milan (Italy) and Tomsk (Russia) are presented and compared as smart cities approach to branding within and outside Europe. The authors emphasise the importance of smart destination branding strategies based on people participation, creativity and innovation as drivers of smart urban development. Findings: The endogenous ability of cities/destinations to embrace creativity across stakeholders is essential to smart branding strategies relying on advanced information and communication technologies. The entwined connection between smart cities/destinations creative initiatives and innovation underpins innovative branding strategies. Research limitations/implications: The paper is conceptual and the findings cannot be generalised to other destinations, even if a couple of examples are briefly discussed. The authors intend to provide a basis for future research concerning smart destination branding. Originality/value: The technological, human and institutional dimensions of smart cities and smart tourism destinations have been increasingly addressed by scholars and practitioners. Despite the reference and attention to human factors is not new, there is still a lack of extensive focus on creativity as crucial driver of innovation in smart destination branding. This paper aims to fill such gap by focussing on the implications of urban smartness driven by creativity and innovation in destination branding and marketing. | ||
| 333 | |a Режим доступа: по договору с организацией-держателем ресурса | ||
| 461 | |t International Tourism Studies Association | ||
| 463 | |t Vol. 5, iss. 4 |v [P. 529-543] |d 2019 | ||
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| 610 | 1 | |a труды учёных ТПУ | |
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| 610 | 1 | |a creativity | |
| 610 | 1 | |a branding | |
| 610 | 1 | |a smart destination | |
| 610 | 1 | |a smartness | |
| 610 | 1 | |a Tomsk | |
| 610 | 1 | |a Milan | |
| 701 | 1 | |a Trinchini |b L. |g Lino | |
| 701 | 1 | |a Kolodiy |b N. A. |c specialist in the field of cultural studies and social communication |c Professor of Tomsk Polytechnic University, Candidate of philosophical sciences |f 1958- |g Nataliya Andreevna |3 (RuTPU)RU\TPU\pers\31367 |9 15539 | |
| 701 | 1 | |a Goncharova |b N. A. |c specialist in the field of culture studies and social communication |c senior lecturer at the Tomsk Polytechnic University |f 1981- |g Natalya Aleksandrovna |3 (RuTPU)RU\TPU\pers\32546 |9 16468 | |
| 701 | 1 | |a Baggio |b R. |c Italian expert, philosopher |c Professor of Tomsk Polytechnic University, candidate of philosophical Sciences |f 1951- |g Rodolfo |3 (RuTPU)RU\TPU\pers\39762 | |
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