Innovations Marketing System at Enterprises; The European Proceedings of Social & Behavioural Sciences (EpSBS); Vol. 26 : Responsible Research and Innovation (RRI 2016)

Innovations Marketing System at Enterprises; The European Proceedings of Social & Behavioural Sciences (EpSBS); Vol. 26 : Responsible Research and Innovation (RRI 2016)

Bibliografske podrobnosti
Parent link:	The European Proceedings of Social & Behavioural Sciences (EpSBS) Vol. 26 : Responsible Research and Innovation (RRI 2016).— 2017.— [P. 481-488]
Korporativna značnica:	Национальный исследовательский Томский политехнический университет (ТПУ) Школа базовой инженерной подготовки (ШБИП) Отделение иностранных языков (ОИЯ)
Drugi avtorji:	Sabirova D. T. Diana Tagirovna, Kovalenko N. A. Natalya Aleksandrovna, Davletgareev N. R. Nail Rynadovich, Izvekova K. V. Karina
Izvleček:	Title screen The demand for innovations at the enterprises of different industries grows every year. Innovative enterprises exist due to the unique products. The relevance of marketing activities while working with the innovation leaves no doubt. In this paper, we consider the marketing mix in introducing a new product to market. The innovations marketing system is developed on the basis of various Russian and foreign methods of innovative products introduction. A complex of marketing communications was thoroughly revealed by the example of the Russian company. The results of the research are methodological and practical marketing recommendations for company representatives. We used the methods of an experimental and theoretical level: synthesis, analysis and hypothesis. Information for the creation of marketing innovations complex was synthesized. The analysis of the company current situation and a list of new strategies on pricing and the introduction of new products were proposed. Profiles of potential consumers were compiled hypothetically.
Jezik:	angleščina
Izdano:	2017
Teme:	электронный ресурс труды учёных ТПУ innovations marketing innovations introduction stages innovations marketing system marketing mix marketing communications complex инновации маркетинг маркетинговые системы предприятия
Online dostop:	http://dx.doi.org/10.15405/epsbs.2017.07.02.62 http://earchive.tpu.ru/handle/11683/46302
Format:	Elektronski Book Chapter
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=657407

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