Marketing As Tool of Resource Efficiency; The European Proceedings of Social & Behavioural Sciences (EpSBS); Vol. 26 : Responsible Research and Innovation (RRI 2016)

Marketing As Tool of Resource Efficiency

Detalhes bibliográficos
Parent link:The European Proceedings of Social & Behavioural Sciences (EpSBS)
Vol. 26 : Responsible Research and Innovation (RRI 2016).— 2017.— [P. 706-713]
Autor principal: Nikulina I. E. Irina Evgenyevna
Autor Corporativo: Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра менеджмента (МЕН)
Outros Autores: Fangmann G. O. Galina Olegovna, Blinov A. V. Aleksey Viktorovich
Resumo:Title screen
This paper shows the role of marketing in ensuring resource efficiency. It is found that the marketing is one of the methods of saving resources, making them effective in use. The conclusion about the need to use marketing to increase the efficiency of resource management in the organization is justified. It is suggested to use SWOT-analysis as a marketing technique for choosing a particular strategy, significant for the company in the management of resource efficiency. The forecasting of demand allows receiving evidence-based options in tendencies of change, indicators of quality, expenses and other indicators. Therefore, the system of the resource efficiency at an enterprise has to be guided by forecasting the demand and its task. Improved analysis cost methods (such as the factorial analysis, the functional and cost analysis) help to solve a problem of resource efficiency at the stage of design or production improvement. It is proved that application of the concept of social and ethic marketing promotes development of the resource efficiency program in management.
Режим доступа: по договору с организацией-держателем ресурса
Idioma:inglês
Publicado em: 2017
Assuntos:
электронный ресурс
труды учёных ТПУ
маркетинг
ресурсы
эффективность
маркетинговые инструменты
социально-этичный маркетинг
Acesso em linha:http://dx.doi.org/10.15405/epsbs.2017.07.02.91
http://earchive.tpu.ru/handle/11683/46287
Formato: Recurso Eletrônico Capítulo de Livro
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=656558

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