The Fourth Facet of Psychological Portrait of the Client, Based On the Theory of Archetypes in the Context of Relationship Marketing

Bibliographic Details
Parent link:	Innovation Management and Education Excellence Vision 2020: from Regional Development Sustainability to Global Economic Growth: proceedings of the 28th International Business Information Management Association Conference (IBIMA), Seville, Spain, 9-10 November 2016. [P. 2810-2821].— , 2016
Corporate Authors:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра экономики (ЭКОН), Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра инженерного предпринимательства (ИП), Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Other Authors:	Kiseleva E. S. Elena Stanislavovna, Yakimenko E. V. Elena Vladimirovna, Kalashnikova T. V. Tatiana Vladimirovna, Berkalov S. V. Sergey Vitalievich, Krakovetskaya I. V. Inna Valentinovna, Kryukova E. M. Elena Mikhaylovna
Summary:	Title screen The definition of the concept of relationship marketing is introduced.The novelty and features of our definition are concluded in relationship marketing vision as ascientific and practical marketing paradigm; the importance of separation of clients out "golden", "silver" and "bronze"; in the designation a particular group of stakeholders with whom it is important to build a privileged relationship - the state; in the emphasis on the satisfaction of not only a wide range of needs and requirements, but also desires, whims and caprices of customers and other stakeholders, to meeting the needs of not only stakeholders but also society.The hypothesis of a possible emergency transformation of relationship marketing into the concept of "spiritual marketing", the essence of which will be in the presence of harmonious relations between the bodies, minds and souls of the companies and stakeholders is put forward. Режим доступа: по договору с организацией-держателем ресурса
Published:	2016
Subjects:	электронный ресурс труды учёных ТПУ маркетинг отношений потребности парадигмы
Online Access:	https://ibima.org/accepted-paper/the-fourth-facet-of-psychological-portrait-of-the-client-based-on-the-theory-of-archetypes-in-the-context-of-relationship-marketing/
Format:	Electronic Book Chapter
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=654637