Features of Language Communication in a Multicultural Community: Russian Texts of Advertising Signboards in the Border Cities of China
| Parent link: | Procedia - Social and Behavioral Sciences Vol. 236: International Conference on Communication in Multicultural Society (CMSC 2015).— 2016.— [P. 194-200 ] |
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| Main Author: | |
| Corporate Author: | |
| Other Authors: | , |
| Summary: | Title screen The article explores outdoor advertising in Russian in Heihe and Hunchun, which are located in north-eastern China that borders Russia. The article examines Chinese advertizing signboards and advertisements made in the Russian language by the native Chinese, and their compliance with the Russian language standards of graphics and spelling. The purpose of the article is to analyze errors in the graphical form of Russian words and non-compliance with Russian spelling rules in texts of Chinese outdoor advertising in Russian. The authors find typical errors in graphics and spelling in Chinese advertising texts in Russian and explain their reasons. Режим доступа: по договору с организацией-держателем ресурса |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1016/j.sbspro.2016.12.064 |
| Format: | Electronic Book Chapter |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=654389 |
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| 200 | 1 | |a Features of Language Communication in a Multicultural Community: Russian Texts of Advertising Signboards in the Border Cities of China |f E. A. Oglezneva, T. I. Petrova, Jiang Ying | |
| 203 | |a Text |c electronic | ||
| 300 | |a Title screen | ||
| 320 | |a [References: p. 199-200 (24 tit.)] | ||
| 330 | |a The article explores outdoor advertising in Russian in Heihe and Hunchun, which are located in north-eastern China that borders Russia. The article examines Chinese advertizing signboards and advertisements made in the Russian language by the native Chinese, and their compliance with the Russian language standards of graphics and spelling. The purpose of the article is to analyze errors in the graphical form of Russian words and non-compliance with Russian spelling rules in texts of Chinese outdoor advertising in Russian. The authors find typical errors in graphics and spelling in Chinese advertising texts in Russian and explain their reasons. | ||
| 333 | |a Режим доступа: по договору с организацией-держателем ресурса | ||
| 461 | 1 | |t Procedia - Social and Behavioral Sciences | |
| 463 | 1 | |t Vol. 236: International Conference on Communication in Multicultural Society (CMSC 2015) |v [P. 194-200 ] |o International Conference, 6-8 December 2015, Moscow, Russian Federation |d 2016 | |
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| 610 | 1 | |a Russian Federation | |
| 610 | 1 | |a Chinese | |
| 610 | 1 | |a русский язык | |
| 610 | 1 | |a китайский язык | |
| 610 | 1 | |a ошибки | |
| 700 | 1 | |a Oglezneva |b E. A. |c linguist |c Professor of Tomsk Polytechnic University, Doctor of philological sciences |f 1965- |g Elena Aleksandrovna |3 (RuTPU)RU\TPU\pers\38438 | |
| 701 | 1 | |a Petrova |b T. I. |g Tatjyana Ivanovna | |
| 701 | 0 | |a Jiang Ying | |
| 712 | 0 | 2 | |a Национальный исследовательский Томский политехнический университет |c (2009- ) |9 26305 |
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