Features of Language Communication in a Multicultural Community: Russian Texts of Advertising Signboards in the Border Cities of China
| Parent link: | Procedia - Social and Behavioral Sciences Vol. 236: International Conference on Communication in Multicultural Society (CMSC 2015).— 2016.— [P. 194-200 ] |
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| Altres autors: | , |
| Sumari: | Title screen The article explores outdoor advertising in Russian in Heihe and Hunchun, which are located in north-eastern China that borders Russia. The article examines Chinese advertizing signboards and advertisements made in the Russian language by the native Chinese, and their compliance with the Russian language standards of graphics and spelling. The purpose of the article is to analyze errors in the graphical form of Russian words and non-compliance with Russian spelling rules in texts of Chinese outdoor advertising in Russian. The authors find typical errors in graphics and spelling in Chinese advertising texts in Russian and explain their reasons. Режим доступа: по договору с организацией-держателем ресурса |
| Idioma: | anglès |
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2016
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| Accés en línia: | http://dx.doi.org/10.1016/j.sbspro.2016.12.064 |
| Format: | Electrònic Capítol de llibre |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=654389 |
| Sumari: | Title screen The article explores outdoor advertising in Russian in Heihe and Hunchun, which are located in north-eastern China that borders Russia. The article examines Chinese advertizing signboards and advertisements made in the Russian language by the native Chinese, and their compliance with the Russian language standards of graphics and spelling. The purpose of the article is to analyze errors in the graphical form of Russian words and non-compliance with Russian spelling rules in texts of Chinese outdoor advertising in Russian. The authors find typical errors in graphics and spelling in Chinese advertising texts in Russian and explain their reasons. Режим доступа: по договору с организацией-держателем ресурса |
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| DOI: | 10.1016/j.sbspro.2016.12.064 |