Pricing Strategy and Efficiency Advertising Activity; Innovation Management, Development Sustainability, and Competitive Economic Growth
| Parent link: | Innovation Management, Development Sustainability, and Competitive Economic Growth.— 2016.— [P. 492-496] |
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| Sumari: | Title screen The problem identification and analysis of the effectiveness of advertising is very relevant, as the quality and effectiveness of advertising depends on the reliability of measurement of its results. Advertising is an important tool for revitalization of demand for goods, although it is not the only tool. Therefore, it is difficult assess its role in the increase of demand. Also advertising can be aimed not only at stimulation of demand. It should be kept in mind that, in addition to commercial effect, advertising has a social effect as well. The advertiser needs to organize monitoring of the effectiveness of advertising. It provides information on the appropriateness of advertising and the impact of its individual means as well as to determine the optimal conditions for the impact of advertising on potential consumers. Режим доступа: по договору с организацией-держателем ресурса |
| Idioma: | anglès |
| Publicat: |
2016
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| Matèries: | |
| Accés en línia: | https://ibima.org/accepted-paper/pricing-strategy-efficiency-advertising-activity/ |
| Format: | Electrònic Capítol de llibre |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=652285 |
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| 200 | 1 | |a Pricing Strategy and Efficiency Advertising Activity |f E. Yu. Kalmykova, G. O. Fangmann | |
| 203 | |a Text |c electronic | ||
| 300 | |a Title screen | ||
| 330 | |a The problem identification and analysis of the effectiveness of advertising is very relevant, as the quality and effectiveness of advertising depends on the reliability of measurement of its results. Advertising is an important tool for revitalization of demand for goods, although it is not the only tool. Therefore, it is difficult assess its role in the increase of demand. Also advertising can be aimed not only at stimulation of demand. It should be kept in mind that, in addition to commercial effect, advertising has a social effect as well. The advertiser needs to organize monitoring of the effectiveness of advertising. It provides information on the appropriateness of advertising and the impact of its individual means as well as to determine the optimal conditions for the impact of advertising on potential consumers. | ||
| 333 | |a Режим доступа: по договору с организацией-держателем ресурса | ||
| 463 | |t Innovation Management, Development Sustainability, and Competitive Economic Growth |o proceedings of the 28th International Business Information Management Association Conference (IBIMA), Seville, Spain, 9-10 November 2016 |v [P. 492-496] |d 2016 | ||
| 610 | 1 | |a электронный ресурс | |
| 610 | 1 | |a труды учёных ТПУ | |
| 610 | 1 | |a реклама | |
| 610 | 1 | |a эффективность | |
| 610 | 1 | |a спрос | |
| 610 | 1 | |a стимулирование | |
| 610 | 1 | |a целесообразность | |
| 610 | 1 | |a результативность | |
| 610 | 1 | |a потенциальные потребители | |
| 700 | 1 | |a Kalmykova |b E. Yu. |c specialist in the field of management |c Associate Professor of Tomsk Polytechnic University, Candidate of economic sciences |f 1962- |g Ekaterina Yurievna |3 (RuTPU)RU\TPU\pers\30991 | |
| 701 | 1 | |a Fangmann |b G. O. |c economist |c Associate Professor of Tomsk Polytechnic University, candidate of economic sciences |f 1953- |g Galina Olegovna |3 (RuTPU)RU\TPU\pers\36085 | |
| 712 | 0 | 2 | |a Национальный исследовательский Томский политехнический университет (ТПУ) |b Институт социально-гуманитарных технологий (ИСГТ) |b Кафедра менеджмента (МЕН) |3 (RuTPU)RU\TPU\col\18855 |
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| 856 | 4 | |u https://ibima.org/accepted-paper/pricing-strategy-efficiency-advertising-activity/ | |
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