Marketing justification of a project focused on introducing the innovative cloud service “MedKid” to the market

Marketing justification of a project focused on introducing the innovative cloud service “MedKid” to the market

Bibliographic Details
Parent link:Innovation Management and Education Excellence Vision 2020: from Regional Development Sustainability to Global Economic Growth: proceedings of the 27th International Business Information Management Association Conference (IBIMA), Milan, Italy, 4-5 May 2016. [P. 402-408].— , 2016
Main Author: Selevich O. S. Olga Semenovna
Corporate Authors: Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра инженерного предпринимательства (ИП), Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра экономики (ЭКОН)
Other Authors: Selevich T. S. Tatiana Semenovna, Purevdorge B. Barsbold
Summary:Title screen
The article presents marketing justification of a project on introducing the innovative information product MedKid to the market intended for use by medical staff of Tomsk preschool childcare institutions. The article includes results of complex marketing research: elements of market analysis and its segmentation; study of microenvironments’ development trends; study of consumer needs on the basis of source information collected via expert interviewing; analysis of competitive conditions in the field on the basis of M. Porter’s techniques and definition of a future product competitiveness; identification of strengths and weaknesses of a marketing proposal developed by company-manufacturer UMSSoft on the basis of SNW-analysis.
Режим доступа: по договору с организацией-держателем ресурса
Published: 2016
Subjects:
электронный ресурс
труды учёных ТПУ
Online Access:https://ibima.org/accepted-paper/marketing-justification-of-a-project-focused-on-introducing-the-innovative-cloud-service-medkid-to-the-market/
Format: Electronic Book Chapter
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=650610

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