Marketing justification of a project focused on introducing the innovative cloud service “MedKid” to the market; Innovation Management and Education Excellence Vision 2020: from Regional Development Sustainability to Global Economic Growth
| Источник: | Innovation Management and Education Excellence Vision 2020: from Regional Development Sustainability to Global Economic Growth.— 2016.— [P. 402-408] |
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| Главный автор: | |
| Корпоративные авторы: | , |
| Другие авторы: | , |
| Примечания: | Title screen The article presents marketing justification of a project on introducing the innovative information product MedKid to the market intended for use by medical staff of Tomsk preschool childcare institutions. The article includes results of complex marketing research: elements of market analysis and its segmentation; study of microenvironments’ development trends; study of consumer needs on the basis of source information collected via expert interviewing; analysis of competitive conditions in the field on the basis of M. Porter’s techniques and definition of a future product competitiveness; identification of strengths and weaknesses of a marketing proposal developed by company-manufacturer UMSSoft on the basis of SNW-analysis. Режим доступа: по договору с организацией-держателем ресурса |
| Язык: | английский |
| Опубликовано: |
2016
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| Предметы: | |
| Online-ссылка: | https://ibima.org/accepted-paper/marketing-justification-of-a-project-focused-on-introducing-the-innovative-cloud-service-medkid-to-the-market/ |
| Формат: | Электронный ресурс Статья |
| Запись в KOHA: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=650610 |
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| 200 | 1 | |a Marketing justification of a project focused on introducing the innovative cloud service “MedKid” to the market |f O. S. Selevich, T. S. Selevich, B. Purevdorge | |
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| 300 | |a Title screen | ||
| 330 | |a The article presents marketing justification of a project on introducing the innovative information product MedKid to the market intended for use by medical staff of Tomsk preschool childcare institutions. The article includes results of complex marketing research: elements of market analysis and its segmentation; study of microenvironments’ development trends; study of consumer needs on the basis of source information collected via expert interviewing; analysis of competitive conditions in the field on the basis of M. Porter’s techniques and definition of a future product competitiveness; identification of strengths and weaknesses of a marketing proposal developed by company-manufacturer UMSSoft on the basis of SNW-analysis. | ||
| 333 | |a Режим доступа: по договору с организацией-держателем ресурса | ||
| 463 | |t Innovation Management and Education Excellence Vision 2020: from Regional Development Sustainability to Global Economic Growth |o proceedings of the 27th International Business Information Management Association Conference (IBIMA), Milan, Italy, 4-5 May 2016 |v [P. 402-408] |d 2016 | ||
| 610 | 1 | |a электронный ресурс | |
| 610 | 1 | |a труды учёных ТПУ | |
| 700 | 1 | |a Selevich |b O. S. |c Economist |c Associate Professor of Tomsk Polytechnic University, Candidate of economic sciences |f 1977- |g Olga Semenovna |3 (RuTPU)RU\TPU\pers\34264 |9 17795 | |
| 701 | 1 | |a Selevich |b T. S. |c economist |c Associate Professor of Tomsk Polytechnic University, Candidate of economic sciences |f 1980- |g Tatiana Semenovna |3 (RuTPU)RU\TPU\pers\30990 |9 15227 | |
| 701 | 1 | |a Purevdorge |b B. |g Barsbold | |
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| 712 | 0 | 2 | |a Национальный исследовательский Томский политехнический университет (ТПУ) |b Институт социально-гуманитарных технологий (ИСГТ) |b Кафедра экономики (ЭКОН) |3 (RuTPU)RU\TPU\col\18375 |
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