Consumer innovation resistance as routines: is it an obstacle to development and well-being?; SHS Web of Conferences; Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015)

Consumer innovation resistance as routines: is it an obstacle to development and well-being?

Detalles Bibliográficos
Parent link:SHS Web of Conferences
Vol. 28 : Research Paradigms Transformation in Social Sciences (RPTSS 2015).— 2016.— [01089, 5 p.]
Autor principal: Ryzhkova M. V. Marina Vyacheslavovna
Autor Corporativo: Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра экономики (ЭКОН)
Otros Autores: Dibrov A. M. Artem Mikhailovich, Shchukina A. Alexandra
Sumario:Title screen
In this article we define the role of innovation in the economy of knowledge and in providing social and economic wellbeing to the population. The innovation resistance is defined as a complex phenomenon and as a result of agent-object relationships. Then the article is focused on consumer innovation resistance as a main obstacle to development of knowledge-based economy. Two types of consumer innovation resistance are revealed. The source of active consumer innovation resistance is the result of non-compliance of consumer expectations and characteristics of a new product. Passive consumer innovation resistance comes from the lack of desire to change stable behavior patterns and from unwillingness to learn. Also we classify the deterministic factors of consumer innovation resistance as exogenous indirect and direct factors and as endogenous factors, what can help to work out a general approach to overcoming the innovation resistance. Innovations can be considered as habits and routines to changes, which can be developed and distributed both to the young population and to the elderly. Some insights in this direction are offered.
Lenguaje:inglés
Publicado: 2016
Materias:
электронный ресурс
труды учёных ТПУ
инновации
инновационное сопротивление
потребители
экономика знаний
благосостояние
социально-экономическое благополучие
Acceso en línea:http://dx.doi.org/10.1051/shsconf/20162801089
http://earchive.tpu.ru/handle/11683/33127
Formato: Electrónico Capítulo de libro
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=649629

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