Foreign Students’ Competence Development In The Field Of Marketing Research

Foreign Students’ Competence Development In The Field Of Marketing Research

Bibliographic Details
Parent link:The Turkish Online Journal of Educational Technology (TOJET)
Spec. iss. 1 (2015, July) : 15th International Educational Technology Conference - IETC 2015.— 2015.— [P. 290-295]
Main Author: Selevich T. S. Tatiana Semenovna
Corporate Author: Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра инженерного предпринимательства (ИП)
Other Authors: Fam Tkhi To Uien, Babaeva F. G. Fidan Gabil kyzy
Summary:Title screen
In an effort to get into the top 100 world rankings TPU faced with the necessity of active involvement of foreign students, as well as ensuring a high level of education. However, to determine the degree of satisfaction of TPU alumni – foreign citizens – is not a simple task. Geographical distance, language barriers, excessive formalization of relations with the alumni, limited human resources complicate obtainment of an objective information for TPU representatives. This problem was solved by the suggested involvement of international students in the process of marketing research using online survey form of Google Docs [1]. This initiative was proposed in the framework of the course Marketing for the development of students research skills.
Language:English
Published: 2015
Subjects:
электронный ресурс
труды учёных ТПУ
иностранные студенты
маркетинг
Online Access:http://www.tojet.net/special/2015_7_1.pdf#page=304
Format: Electronic Book Chapter
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=648454

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