Foreign Students’ Competence Development In The Field Of Marketing Research; The Turkish Online Journal of Educational Technology (TOJET); Spec. iss. 1 (2015, July) : 15th International Educational Technology Conference - IETC 2015
| Parent link: | The Turkish Online Journal of Educational Technology (TOJET) Spec. iss. 1 (2015, July) : 15th International Educational Technology Conference - IETC 2015.— 2015.— [P. 290-295] |
|---|---|
| Auteur principal: | |
| Collectivité auteur: | |
| Autres auteurs: | , |
| Résumé: | Title screen In an effort to get into the top 100 world rankings TPU faced with the necessity of active involvement of foreign students, as well as ensuring a high level of education. However, to determine the degree of satisfaction of TPU alumni – foreign citizens – is not a simple task. Geographical distance, language barriers, excessive formalization of relations with the alumni, limited human resources complicate obtainment of an objective information for TPU representatives. This problem was solved by the suggested involvement of international students in the process of marketing research using online survey form of Google Docs [1]. This initiative was proposed in the framework of the course Marketing for the development of students research skills. |
| Langue: | anglais |
| Publié: |
2015
|
| Sujets: | |
| Accès en ligne: | http://www.tojet.net/special/2015_7_1.pdf#page=304 |
| Format: | Électronique Chapitre de livre |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=648454 |