Fast food and the semiotics of gastronomy; ESSACHESS – Journal for Communication Studies; Vol. 8, iss. 2 (16)

Fast food and the semiotics of gastronomy; ESSACHESS – Journal for Communication Studies; Vol. 8, iss. 2 (16)

Bibliographic Details
Parent link:ESSACHESS – Journal for Communication Studies
Vol. 8, iss. 2 (16).— 2015.— [P. 59-73]
Main Author: Fell E. V. Elena Vladimirovna
Corporate Author: Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра социальных коммуникаций (СК)
Other Authors: Lukianova N. A. Natalia Aleksandrovna
Summary:Title screen
Nourishment stands apart from other physiological events: whilst we normally exercise discretion in relation to bodily functions, food consumption takes place in public. We dine, snack and nibble in front of others, and the imagery associated with food takes on the manifold of meanings—religious, cultural, historic and so forth. Gastronomic practices unite or divide people, and as such are a powerful communication tool. As the twenty-first century confrontational stance between fast food and family meal traditions intensifies, we investigate fast food’s visual imagery and its ability to attract consumers.
La nutrition se distingue d'autres evenements physiologiques: alors que normalement nous exercons avec discretion les fonctions corporelles, la consommation d'aliments a lieu en public. Nous mangeons, prenons une collation et grignotons devant les autres, et l'imagerie associee avec la nourriture prend une multiplicite de significations: religieuses, culturelles, historiques, etc. Les pratiques gastronomiques unissent ou divisent les gens, et sont en tant que telles un puissant outil de communication. Alors qu'au 21eme siecle la confrontation entre le fast-food et le repas traditionnel en famille s'intensifie, nous enquetons sur l'imagerie visuelle de la restauration rapide et sa capacite a attirer les consommateurs.
Режим доступа: по договору с организацией-держателем ресурса
Language:English
Published: 2015
Subjects:
электронный ресурс
труды учёных ТПУ
фаст-фуд
семиотика
гастрономия
визуальные образы
питание
Online Access:http://www.essachess.com/index.php/jcs/article/view/298
Format: Electronic Book Chapter
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=645867

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