Критерии для построения личного бренда: роль образовательного фактора; Современные технологии, экономика и образование

Chi tiết về thư mục
Parent link:Современные технологии, экономика и образование.— 2020.— [С. 187-188]
Tác giả chính: Ардашкин И. Б. Игорь Борисович
Tác giả của công ty: Национальный исследовательский Томский политехнический университет Школа базовой инженерной подготовки Отделение социально-гуманитарных наук
Tác giả khác: Халдеева М. А. Марина Александровна
Tóm tắt:Заглавие с титульного экрана
Despite the fact that many researchers study the concept of a personal brand, there is very little empirical literature on the study of parameters of a personal brand. Moreover, there are also few national educational practices on this issue. The authors put forward the idea that the elements of an authentic brand are the same for everyone, but individual personal brand is unique. In addition, the authors state that the national education system pays insufficient attention to this issue in the era of digitalization.
Ngôn ngữ:Tiếng Nga
Được phát hành: 2020
Những chủ đề:
Truy cập trực tuyến:http://earchive.tpu.ru/handle/11683/64691
Định dạng: Điện tử Chương của sách
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=632653
Miêu tả
Tóm tắt:Заглавие с титульного экрана
Despite the fact that many researchers study the concept of a personal brand, there is very little empirical literature on the study of parameters of a personal brand. Moreover, there are also few national educational practices on this issue. The authors put forward the idea that the elements of an authentic brand are the same for everyone, but individual personal brand is unique. In addition, the authors state that the national education system pays insufficient attention to this issue in the era of digitalization.