Факторный анализ в маркетинговых исследованиях

Факторный анализ в маркетинговых исследованиях

מידע ביבליוגרפי
Parent link:	Информационные технологии в науке, управлении, социальной сфере и медицине: сборник научных трудов V Международной научной конференции, 17-21 декабря 2018 г., Томск/ Национальный исследовательский Томский политехнический университет (ТПУ) ; Томский государственный педагогический университет (ТГПУ) ; под ред. О. Г. Берестневой [и др.].— , 2018 Ч. 2.— 2018.— [С. 337-342]
מחבר ראשי:	Борухина К. О.
מחבר תאגידי:	Национальный исследовательский Томский политехнический университет (ТПУ)
סיכום:	Заглавие с титульного экрана In this paper the issues of the use of factor analysis specifically to research in the field of marketing to solve the problem of the dependence of the cost of products from its manufacturer. The Kruskal-Wallis test, median test, Mann-Whitney U-test were used in analysis.
יצא לאור:	2018
סדרה:	Математические методы, моделирование и информационные технологии в гуманитарных исследованиях
נושאים:	электронный ресурс труды учёных ТПУ factor analysis marketing marketing research Kruskal-Wallis test median test Mann-Whitney U-test факторный анализ маркетинг маркетинговые исследования тесты взаимосвязь
גישה מקוונת:	http://earchive.tpu.ru/handle/11683/52336
פורמט:	אלקטרוני Book Chapter
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=628928

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