Globalisation and international marketplace; Информационные технологии в науке, управлении, социальной сфере и медицине
| Parent link: | Информационные технологии в науке, управлении, социальной сфере и медицине.— 2015.— [С. 381-383] |
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| Резюме: | Заглавие с титульного экрана The paper is about international marketplace, the impact of globalisation its importance and the meaning of international management, the way of company's international development. For better understanding of international business location, choosing a foreign client and a market abroad, International management requires the understanding of crossing cultures, multinational corporations' interactions, global perspectives, and corporate issues. In the international competitive environment, the ability to develop a transnational organizational capability is the key factor that can help the firm adapt to the changes in the dynamic environment. As the main advantage of International business and globalization: it provides access to new customers, affords economies of scale, and permits the honing of competitive skills. |
| Мова: | Англійська |
| Опубліковано: |
2015
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| Серія: | Информационные технологии в маркетинге |
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| Онлайн доступ: | http://earchive.tpu.ru/handle/11683/17167 http://www.lib.tpu.ru/fulltext/c/2015/C24/170.pdf |
| Формат: | Електронний ресурс Частина з книги |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=613904 |
| Резюме: | Заглавие с титульного экрана The paper is about international marketplace, the impact of globalisation its importance and the meaning of international management, the way of company's international development. For better understanding of international business location, choosing a foreign client and a market abroad, International management requires the understanding of crossing cultures, multinational corporations' interactions, global perspectives, and corporate issues. In the international competitive environment, the ability to develop a transnational organizational capability is the key factor that can help the firm adapt to the changes in the dynamic environment. As the main advantage of International business and globalization: it provides access to new customers, affords economies of scale, and permits the honing of competitive skills. |
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