Analysis of professional image communication in media discourse; Journal of Economics and Social Sciences; № 13

Analysis of professional image communication in media discourse; Journal of Economics and Social Sciences; № 13

Bibliografske podrobnosti
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 13.— 2018.— [5 p.]
Glavni avtor:	Volkova E. V. Evgeniya Vladimirovna
Izvleček:	Title screen The paper is devoted to the analysis of the professional image in media discourse from the point of view of a universal communication model, which includes such components as subject, object, message, channel, goal and result of communication. The study revealed that the effectiveness of creating an attractive professional image in modern mass media is determined by the general principles of Internet communication: the convention of the addressee, the recipient?s interactivity, the spontaneity of communication, the transformation of the image text, the emergence of new mass media, etc. The influence of the addressee category on all components of image communication determines the special significance of the analysis of the target audience in the process of creating a positive image of the professional community.
Jezik:	angleščina
Izdano:	2018
Serija:	Филологические науки
Teme:	труды учёных ТПУ электронный ресурс mass media image professional community communication media text new texts СМИ профессиональное сообщество связи медиатексты
Online dostop:	http://earchive.tpu.ru/handle/11683/52267
Format:	Elektronski Book Chapter
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=582355

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