Analysis of professional image communication in media discourse; Journal of Economics and Social Sciences; № 13
| Parent link: | Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 13.— 2018.— [5 p.] |
|---|---|
| Автор: | |
| Резюме: | Title screen The paper is devoted to the analysis of the professional image in media discourse from the point of view of a universal communication model, which includes such components as subject, object, message, channel, goal and result of communication. The study revealed that the effectiveness of creating an attractive professional image in modern mass media is determined by the general principles of Internet communication: the convention of the addressee, the recipient?s interactivity, the spontaneity of communication, the transformation of the image text, the emergence of new mass media, etc. The influence of the addressee category on all components of image communication determines the special significance of the analysis of the target audience in the process of creating a positive image of the professional community. |
| Мова: | Англійська |
| Опубліковано: |
2018
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| Серія: | Филологические науки |
| Предмети: | |
| Онлайн доступ: | http://earchive.tpu.ru/handle/11683/52267 |
| Формат: | Електронний ресурс Частина з книги |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=582355 |
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| 330 | |a The paper is devoted to the analysis of the professional image in media discourse from the point of view of a universal communication model, which includes such components as subject, object, message, channel, goal and result of communication. The study revealed that the effectiveness of creating an attractive professional image in modern mass media is determined by the general principles of Internet communication: the convention of the addressee, the recipient?s interactivity, the spontaneity of communication, the transformation of the image text, the emergence of new mass media, etc. The influence of the addressee category on all components of image communication determines the special significance of the analysis of the target audience in the process of creating a positive image of the professional community. | ||
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| 610 | 1 | |a professional community | |
| 610 | 1 | |a communication | |
| 610 | 1 | |a media text | |
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| 610 | 1 | |a профессиональное сообщество | |
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