Philosophical aspects of personal branding in the context of informationculture and social nets (through the example of Instagram platform); Journal of Economics and Social Sciences; № 12

Philosophical aspects of personal branding in the context of informationculture and social nets (through the example of Instagram platform); Journal of Economics and Social Sciences; № 12

Detalhes bibliográficos
Parent link:Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978
№ 12.— 2018.— [5 p.]
Autor principal: Khaldeeva М. Marina
Autor Corporativo: National Research Tomsk Polytechnic University (TPU)
Resumo:Title screen
The article reveals the issue of the concept of personal branding in the context of information culture, social nets and social media. The relevance of the article is reasoned by the growing interest towardspersonal branding and people’s tendency to turn to commodity their personality, knowledge and experience in digital world. The general definitions of the process of commodification and personal branding aregiven. The due consideration is given to the manifestation of personal branding on the platform of Instagram. The author emphasizes the role of personal branding under the modern market conditions,created with the help of smart and digital technologies in the context of globalized world.
Idioma:inglês
Publicado em: 2018
Colecção:Социологические науки
Assuntos:
труды учёных ТПУ
электронный ресурс
personality
branding
Instagram
information culture
личность
брендинг
информационная культура
Acesso em linha:http://earchive.tpu.ru/handle/11683/49534
Formato: Recurso Electrónico Capítulo de Livro
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=578276

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