The theoretical basis of the assessment and managementof the activity of enterprise efficiency; Journal of Economics and Social Sciences; № 12

The theoretical basis of the assessment and managementof the activity of enterprise efficiency; Journal of Economics and Social Sciences; № 12

Bibliografski detalji
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 12.— 2018.— [4 p.]
Glavni autor:	Khoroshiltsev M. I.
Autor kompanije:	National Research Tomsk Polytechnic University (TPU)
Sažetak:	Title screen The article outlines the main directions of increase of enterprises economic efficiency on the basis of thecomprehensive assessment of the achievements additional to the market competitive advantages. The process ofimproving the efficiency of enterprise presented in the scientific literature reflects the methodological problems ofestablishing the optimal set of criteria and selection methods to determine and evaluate the effectiveness, leading to thedevelopment of models efficiency of enterprises. To evaluate the effectiveness of marketing we identified a number ofindicators: market share, return on marketing costs, preserving and increasing the number of clients, relative quality ofthe product. It can be mentioned that indicators for assessing the economic efficiency of enterprises proposed by theauthor will increase the competitiveness.
Jezik:	engleski
Izdano:	2018
Serija:	Экономические науки
Teme:	труды учёных ТПУ электронный ресурс market economy economic efficiency financial indicators marketing personnel рыночная экономика экономическая эффективность финансовые показатели маркетинг персонал
Online pristup:	http://earchive.tpu.ru/handle/11683/49520
Format:	Elektronički Poglavlje knjige
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=578263

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