Social orientation of banks; Journal of Economics and Social Sciences; № 11

Podrobná bibliografie
Parent link:Journal of Economics and Social Sciences: electronic scientific journal/ Institute of Humanities, Social Sciences and Technologies.— , 2012-.— 2312-2978
№ 11.— 2017.— [6 p.]
Hlavní autor: Babyshev V. Vyacheslav
Korporativní autor: Национальный исследовательский Томский политехнический университет (ТПУ)
Shrnutí:Title screen
The influence of the bank's orientation on clients and the quality of the services provided on the financial efficiency of the commercial institution (sales volume, profitability, cost reduction) was studied. The development of online banking and Internet banking is considered. The relationship between the profitability of the bank and the level of customercentricity is proved. World experience has been compared and generalized, and country specificity has been singled out in different regions of the world. The dependence between the degree of customer satisfaction and their subsequent loyalty to the bank was studied. Prospective directions of expansion of the market of banking services are outlined, and also changes in the psychology of the client that took place due to scientific and technological progress are noted. The basic directions of increase of efficiency of work of the bank personnel are allocated.
Jazyk:angličtina
Vydáno: 2017
Edice:Экономические науки
Témata:
On-line přístup:http://earchive.tpu.ru/handle/11683/45567
Médium: Elektronický zdroj Kapitola
KOHA link:https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=575741

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