Customer Relationship Management as the efficient tool for organization management; Journal of Economics and Social Sciences; № 6
| Parent link: | Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 6.— 2015.— [3 p.] |
|---|---|
| Prif Awdur: | Stupnikova O. B. Olga Borisovna |
| Awduron Corfforaethol: | Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра инженерного предпринимательства (ИП), Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ) |
| Awduron Eraill: | Davletgareeva T. B. Tatiana Borisovna, Sharaeva М. Maria |
| Crynodeb: | Title screen This article is about important issue, which proves the efficiency of relatively new software called Customer Relationship Management (CRM). The definition, motives that led to the re-order advertising services, the benefits of this kind of management are considered here. Also there is the main purpose of the implementation of CRM mentioned in this article. The importance of such management tool is that it helps improve the individual approach to each potential and current clients. The article reveals aspects of the topic. Customer Relationship Management System is a key point in customer interaction and employee of the company. This tool creates loyalty and value for customers. Эта статья раскрывает важную проблему, которая доказывает эффективность относительно нового программного обеспечения, которое называется система управления взаимоотношениями с клиентами. Рассматривается определение, мотивы, которые влекут за собой постоянность заказов, выгоды данного вида менеджмента. Также в этой статье упомянута главная цель внедрения системы управления взаимоотношениями с клиентами. Значимость этого инструмента менеджмента состоит в том, что оно помогает усовершенствовать индивидуальный подход к каждому потенциальному и существующему клиенту. Статья раскрывает аспекты данной темы. Система управления взаимоотношениями с клиентами является ключевым моментом во взаимодействии между работником компании и его клиентом. Этот инструмент создает верность и ценность для клиента. |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
2015
|
| Cyfres: | Экономические науки |
| Pynciau: | |
| Mynediad Ar-lein: | http://earchive.tpu.ru/handle/11683/21691 |
| Fformat: | Electronig Pennod Llyfr |
| KOHA link: | https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=544595 |
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