Advantages and disadvantages of advertising and promotion in the internet; Journal of Economics and Social Sciences; № 5

Advantages and disadvantages of advertising and promotion in the internet

Dettagli Bibliografici
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 5.— 2014.— [3 p.]
Autore principale:	Dudnikova A. V.
Enti autori:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра менеджмента (МЕН), Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Altri autori:	Chistyakova N. O. Natalya Olegovna (научный консультант), Yakimenko E. V. Elena Vladimirovna (научный руководитель)
Riassunto:	Title screen Nowadays, advertising plays an important role in the promotion and advancement of any brand, product or service. Advertising influences on the image and style of life. Internet is a tool which is used for creation of advertising. It represents an ideal opportunity for the development of communication with consumers in an electronic environment. Online advertising is used by companies worldwide for promotion their products and services. Features, advantages and disadvantages of the Internet - advertising will be covered in this article. На сегодняшний день, реклама играет важную роль в раскрутке и продвижении любого бренда, товара и услуги. Реклама оказывает влияние на образ и стиль жизни человека, диктует определенные модели поведения в обществе. Интернет - это инструмент, используемый при создании рекламы. Он представляет собой идеальную возможность для развития коммуникации с потребителями в электронной среде. Интернет-рекламу для продвижения своих товаров и услуг используют компании по всему миру. Особенности, преимущества и недостатки интернет - рекламы будут освещены в данной статье.
Lingua:	inglese
Pubblicazione:	2014
Serie:	Социологические науки
Soggetti:	electronic resource promotion online - media Internet advertising
Accesso online:	http://earchive.tpu.ru/handle/11683/21682
Natura:	Elettronico Capitolo di libro
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537532

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