Influence of ambient media technologies on the city image formation; Journal of Economics and Social Sciences; № 5

Influence of ambient media technologies on the city image formation; Journal of Economics and Social Sciences; № 5

Bibliografiske detaljer
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 5.— 2014.— [3 p.]
Hovedforfatter:	Lyubavina A. G.
Corporate Authors:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра культурологии и социальной коммуникации (КТЛ), Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Andre forfattere:	Latysheva E. V. Elena Vladimirovna (научный консультант), Zeremskaya Yu. A. Yuliya Aleksandrovna (научный руководитель)
Summary:	Title screen The paper demonstrates the importance of innovative advertising tools and explains the nature of Ambient Media. It analyses the influence of Ambient Media on the image of a city. Статья указывает на важность инновационных инструментов коммуникации, а также объясняет сущность технологии Ambient Media. Анализируется влияние технологии на формирование имиджа города.
Sprog:	engelsk
Udgivet:	2014
Serier:	Социологические науки
Fag:	electronic resource advertising Ambient Media nonstandard media urban environment message
Online adgang:	http://earchive.tpu.ru/handle/11683/21672
Format:	Electronisk Book Chapter
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537505

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