Service in the system of product policy in IKEA; Journal of Economics and Social Sciences; № 5

Service in the system of product policy in IKEA; Journal of Economics and Social Sciences; № 5

Opis bibliograficzny
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 5.— 2014.— [2 p.]
1. autor:	Yurev N. B.
Korporacja:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Kolejni autorzy:	Zeremskaya Yu. A. Yuliya Aleksandrovna (научный руководитель)
Streszczenie:	Title screen The paper investigates the role of service in the product policy of IKEA. It presents current status of service in the system of marketing communications. The author shows the method of triple service used by IKEA. В статье рассмотрена роль сервиса в товарной политике ИКЕА. Она представляет современное положение сервиса в системе маркетинговых коммуникаций. Автор показывает метод тройного сервиса, который применяет ИКЕА.
Język:	angielski
Wydane:	2014
Seria:	Экономические науки
Hasła przedmiotowe:	electronic resource service product policy market IKEA marketing Business communications
Dostęp online:	http://earchive.tpu.ru/handle/11683/21820
Format:	Elektroniczne Rozdział
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537487

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