Brand development through the time; Journal of Economics and Social Sciences; № 4

Dades bibliogràfiques
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 4.— 2014.— [4 p.]
Autor principal:	Shavkunova M. D.
Autor corporatiu:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Altres autors:	Petrochenkov K. I. (научный руководитель), Stupnikova O. B. Olga Borisovna
Sumari:	Title screen The article offers to submit a brand as a man (how Kipling advises) to understand the appropriate behavior that should be applied to a brand. This study proved some peculiarities of brands and actions that can be used in order to provide brand?s eternal existence. The results can be applied to using as the learning material for beginning businessmen. В данной статье предлагается представить себе бренд в роли человека (как советует Киплинг), чтобы понять надлежащее поведение, которое следует применить непосредственно к бренду. Данное исследование демонстрирует некоторые особенности брендов и действия, которые могут быть использованы с брендами для обеспечения их вечного существования. Результаты могут быть использованы в качестве методического материала для начинающих бизнесменов.
Idioma:	anglès
Publicat:	2014
Col·lecció:	Экономические науки
Matèries:	electronic resource PR Business consumers sales products marketing brand
Accés en línia:	http://earchive.tpu.ru/handle/11683/21798
Format:	Electrònic Capítol de llibre
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537419

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