Guerrilla marketing as form of innovetive approach in marketing activities

Guerrilla marketing as form of innovetive approach in marketing activities

Bibliographic Details
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 3.— 2013.— [3 p.]
Main Author:	Sinyaeva M. A.
Corporate Author:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Other Authors:	Anikina O. V. Oksana Vladimirovna (727), Kiseleva E. S.
Summary:	Title screen The article investigates the new approaches of marketing process. It gives definition to guerrilla marketing and considers its different methods, some evaluation problems are defined. В статье исследованы новые подходы к процессу маркетинга. В ней дано определение партизанского маркетинга и рассмотрены его различные методы, определены некоторые проблемы оценки результатов.
Language:	English
Published:	2013
Series:	Экономические науки
Subjects:	electronic resource Guerrilla and relationship marketing marketing communications: ATL and BTL flash mob and graffiti
Online Access:	http://earchive.tpu.ru/handle/11683/21772
Format:	Electronic Book Chapter
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537109

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