Guerrilla marketing as form of innovetive approach in marketing activities; Journal of Economics and Social Sciences; № 3

Guerrilla marketing as form of innovetive approach in marketing activities; Journal of Economics and Social Sciences; № 3

Podrobná bibliografie
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 3.— 2013.— [3 p.]
Hlavní autor:	Sinyaeva M. A.
Korporativní autor:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Další autoři:	Anikina O. V. Oksana Vladimirovna (научный руководитель), Kiseleva E. S.
Shrnutí:	Title screen The article investigates the new approaches of marketing process. It gives definition to guerrilla marketing and considers its different methods, some evaluation problems are defined. В статье исследованы новые подходы к процессу маркетинга. В ней дано определение партизанского маркетинга и рассмотрены его различные методы, определены некоторые проблемы оценки результатов.
Jazyk:	angličtina
Vydáno:	2013
Edice:	Экономические науки
Témata:	electronic resource Guerrilla and relationship marketing marketing communications: ATL and BTL flash mob and graffiti
On-line přístup:	http://earchive.tpu.ru/handle/11683/21772
Médium:	Elektronický zdroj Kapitola
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537109

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