Integrated marketing communications in educational sphere; Journal of Economics and Social Sciences; № 3

Integrated marketing communications in educational sphere; Journal of Economics and Social Sciences; № 3

Detaylı Bibliyografya
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 3.— 2013.— [3 p.]
Yazar:	Baranova A. S.
Müşterek Yazar:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Diğer Yazarlar:	Lysunets (Lysuneth) T. B. Tatiana Borisovna (научный руководитель)
Özet:	Title screen The article investigates the paradigm of Integrated Marketing Communication and their main features. The author explains concept of Integrated Marketing Communication on the practical example in educational sphere. В статье рассказывается о понятии и основных чертах интегрированных маркетинговых коммуникаций. Автор поясняет положения концепции интегрированных маркетинговых коммуниакций на конкретном примере в образовательной сфере.
Dil:	İngilizce
Baskı/Yayın Bilgisi:	2013
Seri Bilgileri:	Социологические науки
Konular:	electronic resource synergetic effect Unique Selling Proposal Sells Promotion PR advertising Integrated Marketing Communication
Online Erişim:	http://earchive.tpu.ru/handle/11683/21760
Materyal Türü:	Elektronik Kitap Bölümü
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537096

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