Integrated marketing communications in educational sphere; Journal of Economics and Social Sciences; № 3

Integrated marketing communications in educational sphere; Journal of Economics and Social Sciences; № 3

Библиографические подробности
Источник:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 3.— 2013.— [3 p.]
Главный автор:	Baranova A. S.
Автор-организация:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Другие авторы:	Lysunets (Lysuneth) T. B. Tatiana Borisovna (научный руководитель)
Примечания:	Title screen The article investigates the paradigm of Integrated Marketing Communication and their main features. The author explains concept of Integrated Marketing Communication on the practical example in educational sphere. В статье рассказывается о понятии и основных чертах интегрированных маркетинговых коммуникаций. Автор поясняет положения концепции интегрированных маркетинговых коммуниакций на конкретном примере в образовательной сфере.
Язык:	английский
Опубликовано:	2013
Серии:	Социологические науки
Предметы:	electronic resource synergetic effect Unique Selling Proposal Sells Promotion PR advertising Integrated Marketing Communication
Online-ссылка:	http://earchive.tpu.ru/handle/11683/21760
Формат:	Электронный ресурс Статья
Запись в KOHA:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537096

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