Low-budget advertising campaigns: CONCEPT AND TECHNOLOGY; Journal of Economics and Social Sciences; № 2

Low-budget advertising campaigns: CONCEPT AND TECHNOLOGY; Journal of Economics and Social Sciences; № 2

Bibliographic Details
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 2.— 2013.— [3 p.]
Main Author:	Makarova E. O.
Corporate Authors:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ), Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра культурологии и социальной коммуникации (КТЛ)
Other Authors:	Ababiy N. S. Nataliya Sergeevna (научный руководитель), Dmitrienko N. A. Natalya Aleksandrovna (научный консультант), Karlova L. V. Ludmila Veniaminovna
Summary:	Title screen In the world we just need to do the concept of advertising and advertising strategy correctly, in other words, to plain the marketing campaign. Well-planned advertising campaign is not always expensive. The analog of the big-budget advertising campaign is a low-budget. There are several types of effective low-budget campaign. They will be described in this article. В современном мире нужно грамотно выстраивать концепцию рекламы и рекламную стратегию, другими словами грамотно подходить к планированию рекламной кампании. Грамотно спланированная рекламная кампания не всегда является дорогостоящей. Аналогом крупнобюджетной рекламной кампании является малобюджетная. Есть несколько видов эффективной малобюджетной кампании. Они и будут описаны в данной статье.
Language:	English
Published:	2013
Series:	Экономические науки
Subjects:	low-budget advertising low budget advertising campaign the competitive environment the effectiveness of advertising marketing and promotion
Online Access:	http://earchive.tpu.ru/handle/11683/21740
Format:	Electronic Book Chapter
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=537021

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