Economic appeal of internet marketing; Journal of Economics and Social Sciences; № 2

Economic appeal of internet marketing; Journal of Economics and Social Sciences; № 2

Bibliografski detalji
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 2.— 2013.— [3 p.]
Glavni autor:	Schelukhina K.V.
Autor kompanije:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Daljnji autori:	Dmitrienko N. A. Natalya Aleksandrovna (научный руководитель)
Sažetak:	Title screen The article discusses the benefits and types of Internet advertizing. The author analyzes the two most popular kind of online marketing: contextual advertizing and advertizing in social media. Tells about their pluses and a minus, the degree of relevance and efficiency of the market these services. After consideration the author comes to conclusions that the Internet marketing develops fast rates. Online gets into all areas of human activity. In this situation, the contextual advertizing has leading positions, but as this sphere quickly changes, and it is possible that in the future a new direction as advertizing in social media will come to the forefront. В статье рассматриваются преимущества и разновидности интернет рекламы. Автор анализирует два самых популярных вида он-лайн маркетинга: контекстная реклама и реклама в социальных медиа. Рассказывает об их плюсах и минуса, степени востребованности и эффективности на рынке данных услуг. После рассмотрения автор приходит к выводам, что интернет маркетинг развивается довольно быстрыми темпами. Он-лайн проникает во все сферы деятельности человека. В данной ситуации, контекстная реклама имеет ведущие позиции, но так как данная сфера быстро меняется, в будущем, возможно, что такое новое направление как реклама в социальных медиа выйдет на первый план.
Jezik:	engleski
Izdano:	2013
Serija:	Экономические науки
Teme:	internet advertizing efficiency of investment promotional offer economic appeal contextual advertizing search engines cost per visitor
Online pristup:	http://earchive.tpu.ru/handle/11683/21735
Format:	Elektronički Poglavlje knjige
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=536937

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