Innovative customer loyalty programs; Journal of Economics and Social Sciences; № 2

Innovative customer loyalty programs; Journal of Economics and Social Sciences; № 2

Podrobná bibliografie
Parent link:	Journal of Economics and Social Sciences: electronic scientific journal.— , 2012-.— 2312-2978 № 2.— 2013.— [2 p.]
Hlavní autor:	Kotel N. M.
Korporativní autor:	Национальный исследовательский Томский политехнический университет (ТПУ) Институт социально-гуманитарных технологий (ИСГТ) Кафедра иностранных языков (ИЯСГТ)
Další autoři:	Dmitrienko N. A. Natalya Aleksandrovna (научный руководитель)
Shrnutí:	Title screen Currently, the vast majority of demanding consumers has tired of monotonous bonuses and benefits companies. Today innovations play an important role in all areas of our lives. And marketing is not an exception. So, the marketers make innovative and personalized solutions to create loyal customers. In this connection, in the present conditions the development of innovative customer loyalty program is one of the priorities of any company. Инновации в различных сферах деятельности играют важную роль. В настоящее время преобладающее большинство требовательных и взыскательных потребителей уже перенасыщено однообразными бонусами и льготами компаний. Поэтому производители акцентируют внимание на инновационных и персонализированных решениях формирования контингента приверженных клиентов компании. В связи с этим в современных условиях разработка инновационной программы лояльности клиентов является одним из приоритетных направлений развития любого предприятия.
Jazyk:	angličtina
Vydáno:	2013
Edice:	Экономические науки
Témata:	Innovative customer loyalty programs loyalty programs loyalty innovation
On-line přístup:	http://earchive.tpu.ru/handle/11683/21732
Médium:	Elektronický zdroj Kapitola
KOHA link:	https://koha.lib.tpu.ru/cgi-bin/koha/opac-detail.pl?biblionumber=536918

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