Tellis G. J. Gerard J. (2004). Effective Advertisting: Understanding When, How, and Why Advertising Works. California, Sage Publications, 2004.
Citace podle Chicago (17th ed.)Tellis G. J. Gerard J. Effective Advertisting: Understanding When, How, and Why Advertising Works. California, Sage Publications, 2004, 2004.
Citace podle MLA (9th ed.)Tellis G. J. Gerard J. Effective Advertisting: Understanding When, How, and Why Advertising Works. California, Sage Publications, 2004, 2004.
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